See where the base is heading - not where it's been.
Churn and lifetime value, forecast by cohort and segment, with a plan-vs-actual alert when reality drifts from the model.
You steer the business on yesterday’s report.
Churn and LTV are visible after the fact. Decisions on acquisition and retention get made on a static report that already describes the past.
Late reactions are expensive reactions.
Without a forward view:
- You react to trends you could have seen coming
- Acquisition and retention budget is set without a forecast
- No early warning when a segment starts to drift
A forward view by cohort and segment.
Cohort retention curves
How each cohort returns week over week, so decay is visible early.
Churn + LTV forecast
Projected churn and lifetime value by cohort and segment, not just to date.
Plan-vs-actual alerts
A flag when reality drifts from the model, so you catch a turn as it starts.
Set acquisition and retention priorities on the forecast.
Plan the next quarter’s buying and retention on where the base is heading, not on last week’s report.
Validated on your historical cohorts.
The forecast is checked against your own past cohorts before you rely on it, so you can see how it would have called the last few quarters.
Forecast your next quarter.
We validate the forecast on your historical cohorts, then run it forward on your base.
Forecast your next quarter