A retention budget that follows value.
Most retention spends the same on everyone. Retivo ranks the base by what each player is worth and how likely they are to move - so the budget goes where it returns.
"Who do we invest in?" has no clear answer.
Retention budget is spread in an even layer across the whole base. It is not clear which players are worth growing and which would return on their own.
Even spend overpays and under-saves at the same time.
When budget is not sorted by value:
- You overpay for players who would have come back anyway
- You lose players who churn quietly, unnoticed
- Your best CRM effort lands on the wrong people
A prediction on every player, not broad strokes.
PLTV to day 90
Projected lifetime value as a range, tuned for low-ARPU markets.
Churn & second deposit
Churn risk and the odds of the crucial second deposit, per player.
Early-VIP detection
Which fresh players carry VIP signals before the spend shows it.
Recommended action
One call per player: grow, hold, win back or drop.
Prioritise budget by value: grow, hold, win back or drop.
Point spend and VIP attention at the players who will return it, hold the stable ones and stop spending on negative expected value.
Measured with a three-arm A/B on your data.
Every deployment runs control versus manual versus ML on the same players, so the value scores are measured on your base - not quoted from a slide.
Put a value on every player.
We train on your history and show the value scores against a control group. Your number.
Put a value on every player