04 · RUN THE DEPARTMENT BY THE NUMBERS
Run the department by the numbers.
You name the goal. The department says how to reach it and what it costs.
sales.retivo.digital/plan
- Plan from the goal
- Plan vs fact
- Effect against a control group
- Cost per meeting
Example
Cost per channel
- Messages
- Calls
- SMS
- One meeting
Example
Worked group
contacted by the department
Control group
left alone on purpose
MODULE
Plan from the goal
Say 30 meetings by quarter end: how many contacts, touches and calling hours a day.
sales.retivo.digital
MODULE
Plan vs fact
For today, the week and the period. A shortage of base or people shows before you start.
Example
TodayWeekPeriodBase falls short
- Contacts
- Touches
- Calls
- Meetings
MODULE
Effect against a control group
Some contacts are left alone and compared: the result in your own numbers.
Example
Worked group
contacted by the department
Control group
left alone on purpose
MODULE
Cost per meeting
What each channel costs and what one meeting costs.
Example
Cost per channel
- Messages
- Calls
- SMS
- One meeting
Hire a sales team, or connect one.
Hiring a teamSales Desk
- StartHiring a teamHiring, onboarding, scriptsSales DeskOne line of code, about five minutes
- Lead at 21:00Hiring a teamSeen in the morningSales DeskAnswered in seconds
- Follow-upsHiring a teamDepend on memorySales DeskA chain for every lead
- OutboundHiring a teamA separate hire or agencySales DeskSame department, same funnel
- RulesHiring a teamUp to each personSales DeskBuilt in before sending
- ResultHiring a teamReports from the teamSales DeskMeasured against a control group
Other jobs
- 01Never lose an inbound leadA lead answered an hour later is usually already lost. Every channel lands in one feed.
- 02Find new customersWhen inbound is quiet, the department builds a base and writes first. Your people make the calls, with everything prepared.
- 03Get to the meetingInbound and outbound meet in one queue.
- 05The department's brainIt knows your product and learns from every week of work.
Your next lead gets an answer in seconds.
Book a 30-minute call. We look at your site together and connect the department.
Or leave your site and email, and we will write to you.
Questions? Write to ib@2pizza.team